ACCESS Newswire
11 Jan 2022, 17:13 GMT+10
LOS ANGELES, CA / ACCESSWIRE / January 11, 2022 / In marketing, it is important to recognize the target audience in order to attract consumers. But, doing that is difficult, which is why Big Data became such an essential tool in advertising, explains Daniel Yomtobian. 'Using their huge troves of information, brands can send the right message to the right audience, thus ensuring the success of their ad campaigns and achieving the desired returns on investment. The caveat is that Big Data on its own is more of a hindrance than an aid: the raw, unstructured sets of information require proper analyses to deliver actionable insights. In the fiercely competitive advertising industry, the utilization of data analytics tools has become absolutely crucial, especially as consumer behaviors and preferences keep changing and raise the bar for end-user experiences,' Daniel Yomtobian adds.
Given the staggering amount of data generated worldwide on a daily basis, advertisers need to go a step further and not simply analyze the information but employ predictive models to gain real benefits. In doing so, they will be able to identify details that truly matter, including shopping patterns and trends, interests, user habits and behaviors, and the likelihood of conversion or defection. With the insights gleaned from predictive analytics, brands can fine-tune and personalize their messages, which vastly increases their chances of resonating with the intended audience and executing a successful campaign, Daniel Yomtobian notes. In addition to improved targeting, customer acquisition, and retention, analytics tools also provide marketers with insights that can reveal new product opportunities and facilitate content monetization.
It can be argued that brands clinging to the old ways of analyzing their ad campaigns put themselves in jeopardy in a world where 'consumers are exposed to an expanding, fragmented array of marketing touch points across media and sales channels,' as stated in a Harvard Business Review article. Nowadays, the deluge of data requires what the author refers to as 'Advertising Analytics 2.0.' He goes on to say, 'Enabled by recent exponential leaps in computing power, cloud-based analytics, and cheap data storage, […] predictive tools measure the interaction of advertising across media and sales channels, and they identify precisely how exogenous variables (including the broader economy, competitive offerings, and even the weather) affect ad performance. The resulting analyses, put simply, reveal what really works. With these data-driven insights, companies can often maintain their existing budgets yet achieve improvements of 10% to 30% (sometimes more) in marketing performance.'
Daniel Yomtobian has come to be regarded as a pioneer and innovator in the online media space, receiving a number of awards for his contribution to the digital advertising ecosystem. Relentlessly committed to helping advertisers and publishers maximize their ROI and monetize their solutions, he has been the driving force behind several business ventures, including PPC network Advertise.com. Daniel Yomtobian attended California State University-Northridge.
Daniel Yomtobian Bio - Business Marketing Maverick: http://www.DanielYomtobianBio.com
Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html
Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Information:
Advertise.com
Daniel Yomtobian
[email protected]
15303 Ventura Blvd Ste 1150
Sherman Oaks, CA 91403
+1-800-710-7009
SOURCE: Daniel Yomtobian
Get a daily dose of Illinois Intelligencer news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Illinois Intelligencer.
More InformationOTTAWA, Canada: With Canada Post struggling to maintain operations amid labour unrest, rivals like FedEx and UPS are stepping in to...
Washington, DC [US], July 10 (ANI): US President Donald Trump announced a 50 per cent tariff on imports from Brazil, starting August...
Trump says U.S. shifting Africa policy from aid to trade U.S. President Donald Trump met with leaders from five African nations on...
Washington, DC [US], July 10 (ANI): US President Donald Trump on Wednesday announced a fresh round of tariffs on imports from seven...
EU officials have said the bloc seeks a trade deal framework with the United States, but keeps retaliation option open. BRUSSELS,...
(Photo credit: Raymond Carlin III-Imagn Images) Since it became the fifth major of women's golf in 2013, the Evian Championship has...
SLUBICE, Poland: Poland reinstated border controls with Germany and Lithuania on July 7, following Germany's earlier reintroduction...
WASHINGTON, D.C.: After months of warnings from former federal officials and weather experts, the deadly flash floods that struck the...
MOSCOW, Russia: Just hours after his sudden dismissal by President Vladimir Putin, Russia's former transport minister, Roman Starovoit,...
DHARAMSHALA, India: The Dalai Lama turned 90 on July 6, celebrated by thousands of followers in the Himalayan town of Dharamshala,...
ZAGREB, Croatia: A massive concert by popular Croatian singer Marko Perković, known by his stage name Thompson, has drawn widespread...
WASHINGTON, D.C.: Elon Musk's entry into the political arena is drawing pushback from top U.S. officials and investors, as his decision...