Chairman and CEO tease one of the most pivotal brand announcements in company history

CHEYENNE, WYOMING / ACCESS Newswire / July 14, 2025 / Labor Smart, Inc. (OTC:LTNC), a Wyoming-based public company focused on launching culturally relevant, high-growth consumer brands, announced today that a major strategic update will be formally released on Thursday, July 17, 2025.

The company confirmed that the announcement will unveil a landmark initiative, representing one of the most ambitious collaborations in LTNC's history.

"This Thursday marks the beginning of a new era for LTNC," said Tom Zarro, Chairman of the Board. "We've spent the last year quietly building something extraordinary-and now it's time to show the world. Our team, partners, and shareholders deserve to see what's next."

"This upcoming launch represents the culmination of months of strategic work, major partnerships, and aligned vision," added Brad Wyatt, Chief Executive Officer. "It's bold. It's timely. And it's going to move the needle for everyone involved."

While specifics remain confidential until the formal announcement, the company confirmed the July 17 update will involve:

• A new national consumer brand backed by global cultural icons

• A multi-channel launch strategy spanning e-commerce, influencer, and retail engagement

• Visibility during one of 2025's most widely viewed global sporting events

Save the Date: Thursday, July 17, 2025
National press release
Full digital rollout
Social campaigns via high-profile accounts
Investor and shareholder update

About Labor Smart, Inc. (OTC: LTNC)
Labor Smart, Inc. is a Wyoming-registered public company focused on building, acquiring, and scaling consumer brands in the beverage, supplement, and lifestyle sectors. LTNC operates a growing portfolio of revenue-generating subsidiaries, leveraging cultural insight, operational infrastructure, and strategic capital to bring breakout products to market.

Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact are "forward-looking statements," including any statements regarding expectations, beliefs, projections, future plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such statements. Forward-looking statements are based on current expectations and assumptions as of the date of this press release, and the company undertakes no obligation to update them, whether as a result of new information, future developments, or otherwise.

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Labor Smart, Inc.
Registered in the State of Wyoming
OTC: LTNC

SOURCE: Labor Smart, Inc.