Major Universities and the Alabama Crimson Tide Foundation Are Among The First Organizations Live on the Platform That Finally Closes the Gap Between CRM and Customer Intelligence

ATLANTA, GA / ACCESS Newswire / June 3, 2026 / As organizations pour billions into CRM systems and marketing platforms, a critical blind spot remains: no one actually knows how customers engage with their content, until now.

iFOLIO today announced the launch of Contact360, the world's first complete view of individual customer engagement across every communication. Powered by proprietary, patented analytics that update in real time, Contact360 gives marketing, sales, fundraising, and accounts teams something no CRM or content platform has delivered before: a single, unified picture of who is engaging, with what, and when, preserved across the entire relationship history, not just the last 30 days.

The Problem It Solves Is Real and Expensive

Customer data today is fractured. Email activity lives in one tool. Content engagement in another. LinkedIn interactions, spreadsheet notes, and proposal opens are tracked nowhere, or everywhere at once. When a high-value moment arrives, teams are piecing together context in real time, often missing it entirely.

Contact360 was built to end that.

'With Contact360, organizations can finally move beyond fragmented data and know their customer better individually,' said Jean Marie Richardson, CEO of iFOLIO. 'It empowers teams to know who's active, what content is resonating, and where meaningful opportunities exist.'

Unlike traditional analytics tools that surface recent activity or aggregate behavior in bulk, Contact360 delivers:

• Patented, real-time engagement analytics updated continuously across every communication, newsletters, event invitations, proposals, presentations, and reports

• All-time engagement history, giving teams years of context, not just recent snapshots

• Individual-level intelligence, know each contact's behavior, not just segment trends

• CRM-compatible or standalone. Layers onto existing systems or operates independently

• Automated de-duplication during large data imports, keeping databases clean at scale

• Instant meeting preparation, full engagement history and insights available at a glance, automatically

Early Adopters Include Major Universities and Foundations

Clemson University, Florida A&M, and the Alabama Crimson Tide Foundation are among the first organizations live on Contact360. A signal of strong early demand in advancement and fundraising, sectors where relationship intelligence and timing are directly tied to revenue.

Why This Matters Now

In an era where AI tools are generating more content and outreach than ever, the organizations that win will be those that understand their audiences most deeply, not those that send the most messages. Contact360 shifts the competitive advantage from volume to intelligence, giving customer-facing teams the real-time, individual-level data they need to act faster and connect smarter.

Contact360 is available now as part of the iFOLIO platform.

About iFOLIO

iFOLIO, the leader in personalized digital marketing cloud software, empowers organizations to digitally transform their customer engagement with a flexible cloud platform and data intelligence. Combining digital marketing, email, and text message communications, targeted account-based marketing, reports, events, web marketing, and analytics in an All-in-One Platform, iFOLIO powers digital transformation to drive measurable impact and engagement. iFOLIO powers engagement in all 50 states and 120 countries.

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SOURCE: iFOLIO