YouTube, FIFA reach World Cup live broadcast deal

Field Level Media
18 Mar 2026, 00:25 GMT+10

(Photo credit: Bill Streicher-Imagn Images)

FIFA announced an agreement Tuesday making YouTube a 'preferred platform' for this summer's World Cup.

The deal allows rights-holding broadcast partners to stream the first 10 minutes of every match on their YouTube channels.

The objective is to create a sample of sorts, encouraging younger fans using the site to then switch to traditional channels such as network television to follow the rest of the action.

Broadcast partners will also be able to stream a select number of full 90-minute matches on their YouTube channels.

The 48-team tournament takes place across the United States, Mexico and Canada from June 11 to July 19.

'FIFA is delighted to welcome YouTube as a Preferred Platform for the FIFA World Cup 2026. By spotlighting FIFA's premium content and unlocking new opportunities for Media Partners and creators, this agreement will engage global fans in ways never seen before,' said FIFA Secretary General Mattias Grafstrom.

'As the world's attention turns to the action in Canada, Mexico and the United States, this collaboration with YouTube reinforces our ambition to maximize the tournament's impact across the ever-evolving media landscape, offering fans everywhere easy access to an immersive view of the biggest single-sport event in history.'

Media partners will also be allowed to publish extended highlights, behind-the-scenes footage, shorts and video-on-demand content on their channels.

--Field Level Media

Watch latest videos

News RELEASES

Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Illinois Intelligencer.

More Information

North America

Section

Iran begins new "heavy strikes" in region: IRGC

Tehran [Iran], March 17 (ANI): Sardar Mousavi, the commander of the Iranian Revolutionary Guard Corps' Aerospace Force, on Tuesday...

"We do not need the help of anyone": Trump slams NATO allies for not helping US on Hormuz amid West Asia conflict

Washington DC [US], March 17 (ANI): US President Donald Trump on Tuesday slammed its allies in the North Atlantic Treaty Organization...

YouTube, FIFA reach World Cup live broadcast deal

(Photo credit: Bill Streicher-Imagn Images) FIFA announced an agreement Tuesday making YouTube a 'preferred platform' for this summer's...

Nine MLS players make USMNT roster for March friendlies

(Photo credit: Scott Coleman-Imagn Images) Head coach Mauricio Pochettino named nine MLS players to his 27-man roster for the U.S....

"Iran posed no imminent threat to our nation": Director of US National Counterterrorism Center resigns over West Asia conflict

Washington DC [US], March 17 (ANI): The Director of the United States' National Counterterrorism Center (NCTC), Joseph Kent, on Tuesday,...

Sindhu targets Asian C'ships return after missing All England, Swiss Open tournaments due to West Asia conflict

Gurugram (Haryana) [India], March 17 (ANI): The two-time Olympic medalist PV Sindhu spoke on the ongoing West Asia conflict, expressing...

International

Section